How we work
Talk with Founders
  • Build in Public for B2B SaaS

Turn your founder voice into real leads

Done-for-you LinkedIn and X content for B2B SaaS founders. We build a narrative that attracts leads, earns trust, and grows your audience, without you writing a single word.

John Doe

Co-founder, B2B SaaS · 3d

Linkedin

We killed the feature 40% of trials asked for.

It looked like demand. It was three loud accounts. Retention told a different story, so we cut it and rebuilt onboarding around the job people actually hired us for.

Churn dropped 22% the following quarter.

  • 1,284 reactions
  • 96 comments
  • 34 reposts
  • 41K IMPRESSIONS

Jane Doe

VP Product · Series B SaaS

This is exactly the call we’re stuck on right now. Sending you a DM.
NEW MESSAGE · INBOUND
“Do you have a slot next week? We’re evaluating and I’d rather start with you.”
Head of Growth · $6M ARR

This is what founder content looks like when it’s built to bring in buyers.

15-20

pieces a month

0

words you write

40+

founders helped

Trusted by 40+ B2B SaaS founders across 8 countries
Splore-Logo
everstage
Suvit logo
AICamp Logo
swyftin.png
aiosell.png
Aruti logo
OnRes Logo
narola-ai-studio-logo-black
instio
  • 5 / 5

Ratings on Google

  • 4.9 / 5

Ratings on Clutch

  • THE FOUNDER ADVANTAGE

Buyers trust people not logos

Your product can be the best in the category. If buyers do not know you exist, they will buy from the founder they have been following for months.
0 +
pieces of content B2B buyers consume before they ever talk to sales. Most of it now lives on LinkedIn and X.
THE OLD PATH

WHAT HAPPENS NOW

01

You built a brand, then buyers looked it up.
Buyers follow a founder first. The company comes with them.

02

Trust got built on the website.
Trust gets built on the feed. The site only confirms it.

03

The best product won, given enough time.
The most visible founder wins, and time is not on your side.

04

You showed buyers the finished thing.
Buyers want the middle of the story, not the launch post.

05

Distribution was something you bought.
The founder’s audience is the distribution, and it compounds.
Your product gets you considered. Your story gets you chosen.
  • What it really is

This isn't posting. It's positioning.

Build in Public is not random posting. It is your real journey, shared in a way that brings the right buyers to you.

Rooted in your journey

Your wins, your hard calls, your product bets, your operator thinking. The raw material is everything you already know from running the company.

Aimed at your buyers

This is not posting for applause. Every piece is built to earn trust with the exact people you want to sell to.

Built to compound

One post does little. A connected story, told over months, is what makes buyers follow you, trust you, and come to you ready to buy.

What we do to
grow your founder brand

The real work that turns your founder voice into content that brings in buyers.

Story extraction

We get inside your head. Deep sessions to pull out your founder story, your wins and failures, your operator thinking. This becomes the foundation for everything we create.

What you get: A founder narrative document, positioning brief, and content pillars.

Monthly content themes

Every month is built around a theme tied to your business goals, a launch, a milestone, a hard lesson. Nothing is random. It is all sequenced on purpose.
What you get: A monthly content calendar, theme brief, and goal alignment.

Narrative strategy

We build a story arc for your personal brand, not just one-off posts. Buyers who follow you for 30 days should feel like they know you, your thinking, and where you stand.

What you get: A 90-day narrative roadmap and ICP-aligned messaging.

LinkedIn and X content

We write it all. Posts, threads, carousels, in your voice and aligned to your narrative. You review, approve, and post. Nothing generic, nothing off-brand, no writing on your end.

What you get: 15 to 20 content pieces a month and an approval workflow.

Tracking and iteration

We track what works, impressions, engagement, follower growth, and inbound. Every month we adjust based on the data, not gut feel.
What you get: A monthly performance report and content iteration notes.

Platform presence

Great content needs a strong profile behind it. We optimize your LinkedIn and X profiles, engage with the right conversations, and grow your network with the buyers you want.

What you get: An optimized profile, engagement playbook, and growth plan.

Followers today.
Buyers tomorrow.

Here is how consistent founder content turns followers into paying customers.
↗
Post

Post

You show up consistently with content that reflects your real journey. Buyers in your category start to notice you.

↗
Follow

Follow

They follow you because you say things that ring true for them. Not because you went viral. Because you are relevant to their exact problem.

↗
Trust

Trust

Over weeks and months, they feel like they know you. By the time they have a problem you solve, you are already the person they think of first.

↗
Buy

Buy

They reach out warm, already pre-sold. The sales conversation is shorter, easier, and more likely to close because you did not start from zero.

They posted.
Then they got leads.

B2B SaaS founders who turned their story into a real pipeline.
Software · B2B

10k+

New social media followers
  • Leads
  • Scaleups
See how
Hospitality SaaS

+32%

Customers renewing year on year
  • Retention
  • Startups
See how
Sales Intelligence · B2B SaaS

+50%

Website traffic, with 20% more leads
  • Leads 
  • Startups
See how
See all case studies

Choose your platform

Pick where your buyers spend their time. Every plan includes the full BIP engine, story extraction, narrative strategy, content creation, and tracking. The platform is the only difference.

Start here

Build on X

$599/month

Billed monthly. Cancel anytime.

For founders who wants to start building their voice on X and attract the right buyers through consistent, strategic content. 

  • 10 to 12 posts per month on X
  • Story bank built from your journey
  • Written in your voice, approved by you
  • Monthly performance report
  • Founding cohort pricing, limited slots
Get started

Founder Favourite

Where b2b buyers are

Build on LinkedIn

$799/month

Billed monthly. Cancel anytime.

For founders whose buyers live on LinkedIn. We build your presence where B2B decisions actually get made. 

  • 10 to 12 posts per month on LinkedIn
  • Story bank built from your journey
  • Written in your voice, approved by you
  • Monthly performance report
  • Founding cohort pricing, limited slots
Get started

Full founder presence

Build on both

$1,199/month

Billed monthly. Cancel anytime.

For founders who want to own the conversation on both platforms. More surface area, more buyers, more compounding

  • 15 to 20 posts per month across Linkedin and X
  • Unified story and narrative across both platforms
  • Engagement strategy included
  • Written in your voice, approved by you
  • Monthly performance report
  • Founding cohort pricing, limited slots
Get started

Founding cohort pricing. We are taking 5 to 8 clients at these rates while we document the results in public. Then pricing moves to market rate, and these slots are gone.

Every B2B SaaS stage needs a founder voice

Pick where you are. We will show you what building in public looks like at your stage.

Startups

$0.5–2M ARR

Nobody knows you exist yet. No case studies, no brand, no inbound. We build your founder presence from scratch so buyers find you before you find them.
This is me

Scaleups

$2–10M ARR

Outbound is working but costs are climbing. Your founder brand is the channel that brings in warm buyers at a fraction of the cost.
This is me

Grownups

$10M+

Your company has a brand. Your founder doesn’t. Buyers still want to buy from people. We make sure the person behind the company is as visible as the company itself.
This is me

Build in Public is one part of your B2B SaaS engine

Founder content brings buyers in. The rest of the system makes sure they convert and stay.

Leads

BIP fills the top of your funnel. We make sure the pipeline underneath it actually converts.
Fix our leads

Sales

Warm buyers still need a sales motion to close. We build the process that turns interest into signed deals.
Fix our sales

Retention

Getting customers is one thing. Keeping them is another. We build the system that keeps them paying and growing.
Fix our retention

SEO and AI Visibility

BIP builds your social presence. SEO, AEO, and GEO make sure you show up on Google and in AI answers too.
Get found
  • Straight answers

The questions founders
actually ask us

Don’t see yours? Ask us directly on a call.

More questions answered
What is Build in Public?
Build in Public means sharing your founder journey, your wins, failures, product updates, and operator thinking, in a way that builds trust with your target audience. Done strategically, it becomes your top of funnel pipeline.
No. Ghostwriting produces random content in your name. We build a structured narrative aligned with your revenue goals, positioning, and ICP. Every piece of content has a strategic purpose.
Minimal. We do deep extraction sessions upfront to get inside your head, then we handle creation. You review and approve before anything goes live. Most founders spend 1 to 2 hours a month with us after onboarding.
Yes. We build a detailed voice guide from your extraction sessions. Content goes through your approval before posting. If it does not sound like you, we rewrite it.
Most founders see meaningful engagement growth within 30 days and inbound attribution within 60 to 90 days. Building in public compounds over time, the longer you do it, the stronger the results.
You post. We create. This keeps your account authentic and avoids platform policy issues. We make it as easy as possible, content is ready to copy and paste.
LinkedIn and X. These are where B2B SaaS buyers and decision makers spend their time.
Perfect starting point. We build your narrative from scratch with no bad habits to undo. Some of our best results come from founders who start from zero.

Your founder story is your strongest sales asset

30 minutes. We will map out your founder narrative and show you exactly what to build.
Book a strategy call
3 new clients a quarter. That is all we take.

40+

B2B SaaS founders helped

3 in 4

Clients come back for more

Splore-Logo
everstage
Suvit logo
AICamp Logo
swyftin.png
aiosell.png
Aruti logo
OnRes Logo
narola-ai-studio-logo-black
instio