10-15%

Increase in content page traffic within the engagement period
  • Leads
  •  Scaleups

Aureate labs

“I believe everything they did was good.”

Piyush Lathiya, CEO, Aureate Labs

The problem

Aureate Labs was an established eCommerce agency with strong client results but content that was not pulling its weight. Their blog and resource pages existed but were not generating meaningful traffic or leads.

They needed content that would rank on Google, speak to their buyers, and turn visitors into inquiries. What they had was neither strategic nor SEO-optimised.

What we actually did

We took over content marketing and blog writing for a focused engagement period.

We audited the existing content, identified the gaps, and built a content strategy around the keywords and topics Aureate Labs’ buyers were actually searching for. Every piece of content we wrote was designed to rank, to educate, and to move the reader toward a conversation with the Aureate team.

We managed the full workflow: research, writing, optimisation, and delivery. Everything came in on time.

What moved

Content page traffic increased by 10-15% across the engagement period. The content was delivered on time and required minimal revisions.

“I believe everything they did was good.”

Piyush Lathiya, CEO, Aureate Labs

What this tells us

1

Content that does not rank does not exist. SEO is not a bonus feature for content, it is the point.

2

Blog strategy for agencies should demonstrate expertise, not just generate traffic. The two are not mutually exclusive.

3

Consistent content publication compounds over time. The best time to start was last year. The second best time is now.

4

Buyer-focused content converts better than company-focused content. Write about their problems, not your services.

Content that is not pulling its weight?

Good content should work for you long after you publish it. Get on a call and we will show you how to build that kind of content.
3 new clients a quarter. That is all we take.

3 in 4

Clients come back for more

11 weeks

From stuck to a working revenue system