- Leads
- Startups
13 months
Splore
- Fintech AI · B2B SaaS
- Singapore
“The demand gen and positioning work TCC built gave us the foundation we needed to grow and ultimately attract the right acquisition partner.”
The problem
Splore was an early-stage fintech AI startup targeting investment bankers and asset management firms. Funded by Temasek, the product had strong backing but a positioning problem.
The fintech AI space was crowded with well-funded competitors. Splore needed to stand out clearly to a very specific buyer: investment professionals who were skeptical of AI promises and time-poor by nature. The demand gen motion was underdeveloped and the pipeline was thin.
They needed fractional CMO and CRO support to build these systems fast, without the overhead of full-time hires.
What we actually did
We came in as fractional CMO and CRO across a 13-month engagement covering three areas: positioning, demand generation, and pipeline.
For positioning, we sharpened Splore’s message for the investment professional audience, translating complex AI capability into the specific time and quality improvements those buyers cared about. We built messaging that cut through the noise of a crowded AI market.
For demand generation, we built the outbound and inbound systems that would generate a consistent flow of qualified conversations. This included content strategy, channel selection, and campaign execution designed around the long buying cycles typical of enterprise fintech.
For the pipeline, we built the CRO layer: the processes, frameworks, and tracking that turned demand generation activity into a visible, manageable pipeline the founders could report on and act from.
What moved
Splore built a functioning demand gen engine and a clear, market-tested positioning during the engagement. The pipeline was active when the acquisition by Model ML completed in April 2025.
The acquisition itself is worth noting: a company that entered the engagement with positioning and pipeline problems was attractive enough to a well-funded fintech AI acquirer within 13 months.
“The demand gen and positioning work TCC built gave us the foundation we needed to grow and ultimately attract the right acquisition partner.”
What this tells us
1
Fintech AI buyers are skeptical and busy. Positioning that speaks to outcomes, not technology, wins the room.
2
Fractional CMO and CRO roles make sense for startups that need senior GTM thinking without the full-time cost.
3
Pipeline visibility is a founder tool as much as a sales tool. If you cannot see your pipeline, you cannot steer it.
4
A strong demand gen engine and clear positioning make a company more attractive whether the goal is growth or exit.
Early stage and need a GTM system fast?
3 in 4
Clients come back for more
11 weeks
From stuck to a working revenue system
