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Manasi Shah

Product Marketing vs. Generic Marketing

Product Marketing vs. Generic Marketing: Key Differences for Navigating Success

October 25, 2024August 22, 2023 by Manasi Shah

Explore the nuances of Product Marketing vs. Generic Marketing to craft effective strategies that resonate with your audience.

Categories Marketing
Change Management in B2B SaaS

Mastering Change Management in B2B SaaS: A Complete Guide

October 25, 2024August 15, 2023 by Manasi Shah

Explore the essentials of change management in B2B SaaS. Learn the steps, address resistance, and see real-world success stories.

Categories Revenue Operations
Questions to ask before hiring a digital marketing agency

10 Must-Ask Questions Before Hiring a Digital Marketing Agency

November 11, 2024August 10, 2023 by Manasi Shah

Here’s a guide to the ten big questions you should ask your digital marketing agency, so that your business growth doesn’t skip a beat.

Categories Marketing
The role of AI in B2B demand generation

The AI Renaissance in B2B Demand Generation Techniques

January 2, 2025August 8, 2023 by Manasi Shah

AI isn’t just a buzzword; it’s reshaping B2B demand generation. Dive in to see how technology boosts lead quality and quantity.

Categories Marketing, Sales, TCC Recommends 3 Comments
Best social media platform for B2B performance marketing

From LinkedIn to Quora: Best Social Media Platforms for B2B Performance Marketing

January 2, 2025August 3, 2023 by Manasi Shah

Discover the top social media platforms for B2B performance marketing.

Categories Marketing
Tips to improve email open rates

Defeating the Inbox Clutter: Tips to Improve Your Email Open Rates

November 11, 2024July 27, 2023 by Manasi Shah

Explore proven strategies to increase your email open rates, transforming your email marketing and amplifying user engagement.

Categories Marketing 1 Comment
Are marketing lists worth investing in?

Unpacking Marketing Lists: A Worthwhile Investment or a Marketing Misstep?

November 11, 2024July 15, 2023 by Manasi Shah

Discover the pros and cons of investing in marketing lists. Find the steps to organic list building for long-term success.

Categories Marketing 2 Comments
How to optimize customer acquisition cost for B2B SaaS?

Money Matters: How to Fine-tune Your B2B SaaS Customer Acquisition Cost?

November 11, 2024July 8, 2023 by Manasi Shah

Find actionable tips to optimize Customer Acquisition Cost (CAC) for your B2B SaaS.

Categories Marketing, Sales 4 Comments
A guide to lock screen advertising

A Guide to Unlocking Marketing Opportunities with Lock Screen Advertising in 2023

November 11, 2024July 6, 2023 by Manasi Shah

Uncover the keys to engaging ads, reaching your target audience, and boosting conversions with lock screen advertising.

Categories Marketing, Technology & Tools
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  • Consulting
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