The Fractional CCO’s Guide to B2B CX Trends in 2025
2025 CX insights for B2B: Proactive engagement, ethical practices, and AR demos to elevate your client experience strategy.
Who Should You Hire First for Your SaaS: An AE or an SDR?
Stop second-guessing your sales hires. Discover the secrets to knowing when to hire an AE vs SDR to scale your SaaS sales team.
SaaS 2.0: The Rise of Service as a Software
Why settle for software when you can offer solutions? Explore how SaaS brands are leveraging Service as a Software.
2025 Marketing Trends: How Podcasts and AI Will Shape Your Strategy
Explore the hottest 2025 marketing trends—from video podcasts to hyper-focused SEO—and learn how to future-proof your brand.
Why SaaS Brands Fail at LTV CAC Ratio—and How You Can Succeed
Want a 3:1 LTV CAC ratio? This guide shares real-world examples and strategies from a fractional CSO and CRO.
Startup Dilemma: Should You Bootstrap or Raise Funds?
Bootstrapping or raising funds? Find out which approach suits your startup’s market, vision, and financial needs in this in-depth guide.
Is Your SEO Strategy Ready for Zero-Click Searches? Here’s What to Do
Zero-click searches mean fewer clicks but greater visibility. Learn how to leverage them for SEO success and brand authority.
The Ultimate Guide to Customer Success Best Practices: Insights from a Fractional CCO
These advanced customer success practices will help your team create loyal, engaged customers. Learn from a CX consultant’s approach.
A Sales Consultant’s Guide to the Best Sales Intelligence Tools for Business Growth
Sales intelligence tools are essential for modern sales teams. Learn how they can enhance lead generation, customer insights, and overall sales performance.