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Manasi Shah

How I implement SXO (search experience optimization) for B2B SaaS brands

How I Use SXO to Drive Real Results for SaaS Brands

June 5, 2025May 30, 2025 by Manasi Shah

See how I use SXO to help B2B SaaS brands improve UX, boost trust, and drive qualified leads.

Categories Marketing
Data governance in B2B SaaS - Importance and How to do it

Why Your SaaS Company Needs Data Governance Yesterday (And How to Start Today)

May 29, 2025May 27, 2025 by Manasi Shah

Your data is a mess—and it’s costing you more than you think. Fix it fast with this lean governance playbook.

Categories Startups
Demand Gen vs Lead Gen for B2B SaaS

Demand Gen vs Lead Gen: Why Your B2B SaaS Growth Strategy Is Probably Backwards

May 20, 2025May 16, 2025 by Manasi Shah

Lead gen without demand gen is a race to the bottom. Here’s how top SaaS brands build both, the right way.

Categories Marketing, TCC Recommends
OKRs for SaaS operations teams - How to set them to work?

10 Steps to Build High-Impact OKRs for SaaS Operations Leaders

May 6, 2025 by Manasi Shah

See what great Ops OKRs look like in action. Perfect for SaaS Ops leaders tired of flying blind every quarter.

Categories Entrepreneurship, Startups
LLM SEO strategies for B2B SaaS brands

LLM SEO: A Comprehensive Guide to Rank and Earn AI Citations

April 29, 2025 by Manasi Shah

LLM SEO isn’t optional anymore. It’s survival. Uncover actionable strategies we use to keep B2B and SaaS brands dominating organic search.

Categories Marketing, TCC Recommends
What is process debt? And how to eliminate it?

How Process Debt Eats into Revenue, Morale, and Scalability

April 24, 2025April 22, 2025 by Manasi Shah

Sales reps stuck in spreadsheets? Onboarding taking forever? It’s process debt—and it’s killing your growth. Here’s how to stop it.

Categories Entrepreneurship, Revenue Operations, Startups
reddit marketing for b2b saas - does it work?

Reddit Isn’t Anti-Marketing—Just Anti-BS: A B2B SaaS Playbook

April 15, 2025April 11, 2025 by Manasi Shah

Use Reddit to validate ideas, engage your ICP, and grow organically. What to do (and what not to).

Categories Marketing
Growth frameworks for early stage SaaS startups

AARRR to RICE: The Growth Frameworks Fueling SaaS Success

April 9, 2025April 8, 2025 by Manasi Shah

Early-stage SaaS is hard. These growth frameworks make it easier—real strategies, no-nonsense advice, and practical examples you can use now.

Categories Startups
Community-led marketing for SaaS brands

Forget Funnels: Why SaaS Brands Are Betting Big on Community

March 27, 2025March 25, 2025 by Manasi Shah

Real talk: community isn’t a side project—it’s your future growth engine. Here’s how to do it right.

Categories Marketing
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  • Consulting
    • RevOps
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    • About
    • Why TCC?
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