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Manasi Shah

TAM, SAM, SOM for SaaS market sizing

SaaS Market Sizing: TAM, SAM & SOM Framework + Examples

July 18, 2025July 16, 2025 by Manasi Shah

Avoid the market sizing traps that cost SaaS companies millions. Master TAM, SAM & SOM calculations with expert frameworks and examples.

Categories Startups
How to make your B2B SaaS brand ready for Google AI Mode?

The Ultimate Guide to Google AI Mode for B2B SaaS Companies

July 7, 2025July 2, 2025 by Manasi Shah

B2B SaaS brands: Are you ready for Google AI Mode? Explore practical tips, insights, and use cases to stay competitive.

Categories Marketing, TCC Recommends
Most effective enterprise SaaS marketing strategies

Enterprise SaaS Marketing Playbook: How to Get Buy-In and Close Faster

June 26, 2025June 24, 2025 by Manasi Shah

From lead scoring to multi-threaded outreach: get the exact playbook for mastering enterprise SaaS marketing.

Categories Marketing
How to achieve product-channel fit for your startup?

Product-Channel Fit: The Missing Piece in Your Startup’s Growth Strategy

June 23, 2025June 17, 2025 by Manasi Shah

Master product-channel fit with this complete guide. Learn why 90% of startups fail and how to choose the right channels for sustainable growth.

Categories Startups
Generative engine optimization for B2B SaaS

Why Your B2B SaaS Needs GEO: AI Search Optimization Guide

June 20, 2025June 10, 2025 by Manasi Shah

58% of users now use AI instead of Google. Learn how to optimize your B2B SaaS for generative engines with this comprehensive GEO implementation guide.

Categories Marketing
How to fix CRM-marketing automation platform sync issues?

Fix CRM-Marketing Automation Platform Sync Issues: Stop Losing Revenue to Data Problems

June 17, 2025June 3, 2025 by Manasi Shah

73% of B2B companies struggle with CRM-MAP sync issues. Learn how to eliminate data nightmares and protect your revenue with this expert framework.

Categories Revenue Operations
How I implement SXO (search experience optimization) for B2B SaaS brands

How I Use SXO to Drive Real Results for SaaS Brands

June 5, 2025May 30, 2025 by Manasi Shah

See how I use SXO to help B2B SaaS brands improve UX, boost trust, and drive qualified leads.

Categories Marketing
Data governance in B2B SaaS - Importance and How to do it

Why Your SaaS Company Needs Data Governance Yesterday (And How to Start Today)

May 29, 2025May 27, 2025 by Manasi Shah

Your data is a mess—and it’s costing you more than you think. Fix it fast with this lean governance playbook.

Categories Startups 1 Comment
Demand Gen vs Lead Gen for B2B SaaS

Demand Gen vs Lead Gen: Why Your B2B SaaS Growth Strategy Is Probably Backwards

May 20, 2025May 16, 2025 by Manasi Shah

Lead gen without demand gen is a race to the bottom. Here’s how top SaaS brands build both, the right way.

Categories Marketing, TCC Recommends
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  • Consulting
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    • About
    • Why TCC?
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