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Why Customers Leave (And It’s Usually Not Your Product)

Most customers don’t leave because your product is bad. They leave because the experience after buying isn’t what they expected.
It’s the small, simple things that quietly push them away.

Onboarding Feels Hard

They Don’t Hear From You at the Right Time

They Feel Dropped After the Sale

No One Shows Them the Next Step

These small misses create a big churn. We fix them before they cost you more.

What We Fix for B2B SaaS Teams

After working with dozens of SaaS teams, we’ve learned something simple but painful: customers don’t leave because of “bad product” most of the time. They leave because their experience after buying isn’t what they hoped for. Here’s what really happens (and what we fix).

Onboarding That Feels Like Work

Customers come in excited, then hit a wall: too many steps, too much confusion, too little guidance. They never reach the “aha moment,” so they quietly drift away.

What we do

Simplify onboarding, fix confusing steps, and automate small nudges that keep them moving.

Silence After the Sale

Most churn starts with silence. No check-ins, no value reminders, no feeling of progress.

Customers don’t say they’re unhappy; they just stop using the product.

What we do

Build simple touchpoints so customers feel seen, not forgotten.

Sales Promises vs. Reality

We’ve seen it countless times: Sales closes the deal, then hands it off with zero context.

The CS team scrambles, the customer feels let down, and trust is gone before onboarding even finishes.

What we do

Fix the handoff so Sales → CS → Support feels seamless.

Renewals Left to Chance

Renewal emails sent late. Expiring contracts with no follow-up. Upsell opportunities missed completely. 

It’s not that customers don’t want to stay; you just never gave them a reason to.

What we do

Build simple touchpoints so customers feel seen, not forgotten.

No Path to Grow With You

Many SaaS products have hidden value customers never see. 

They don’t realize there’s a feature, an upgrade, or an add-on that would make them stay longer.

What we do

Make those “next steps” obvious at the right time.

It’s rarely one big thing that causes churn. It’s lots of tiny gaps adding up to one big decision: “This isn’t worth it.”

We fix those gaps; so customers stay, renew, and grow with you.

What Losing Customers Costs You

Most SaaS churn isn’t about features, it’s about the experience after the sale. Here’s what the data shows:

67%

of churn happens because of poor onboarding, not product issues.

30%

of renewal emails are sent too late, or never.


54%

of SaaS customers feel “ignored” after the sale.

5x more

is the cost of acquiring a new customer than keeping one.

Small leaks like these silently drain your MRR. We find and fix them as CX consultants before they hit your churn report.

What You Get When We Fix Your CX Leaks

When we step in as customer service consultants, we’re not just giving advice. Rather, we’re fixing what’s broken in your post-sale journey so customers stay, renew, and grow with you.

A Smoother Onboarding Experience
So new customers actually see value fast and don’t drift away in the first 30 days.

Customers Who Feel Looked After
No more missed check-ins or late renewal reminders, your team always stays one step ahead.

Clean Handoffs Between Teams
Sales, Success, and Support finally feel like one team, not three disconnected silos.

Predictable Renewals (and Upsells)
No more guessing who’s staying and who’s leaving, because you’ll know, and you’ll act before it’s too late.

Retention That Actually Improves
Lower churn, higher LTV, and more expansion revenue without spending more on new leads.

You’ll see the leaks before we fix them and the impact right after we do.

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Frequently asked questions

We answer all possible questions for customer service consulting.

A CX or customer experience consultant is someone who helps you set up touch points of customer interactions with your organization to ensure customer satisfaction. In addition, he/she helps with customer retention strategies for their delight at each stage. The Clueless Company is one such CX consulting firm.

No. We only work with B2B SaaS teams who already have paying customers and want to improve retention, renewals, and expansion revenue.

We’re tool-agnostic but fluent in the usual SaaS stack viz. HubSpot, Salesforce, Intercom, Customer.io, Zapier, and more. If it’s part of your funnel, we can work with it.

We actually fix things. We’ll go inside your CRM, CS tools, and workflows to repair the leaks ourselves. No fluff or slide decks.

Our Fix Sprint model focuses on your top 3 leaks and resolves them in just 3 weeks.

Then you don’t pay. It’s that simple.

It can take anywhere from 3 to 12 months. We start with basics and gradually establish different processes at different stages of the customer journey based on your inputs and your team’s capabilities.

No, we do not provide customer support on your behalf. Since customer support is better provided by in-house and experienced personnel, we highly recommend you to build a dedicated department for the same. We will, however, help you with team building and training through our CX consultancy services.

Stop Losing Customers You’ve Already Won.

One quick call. Real clarity on why they leave; and how we’ll stop it.