Leveling Up: Vasundhara’s Marketing Makeover with The Clueless Company
Sorted Marketing Operations
With TCC showing the way, Vasundhara’s marketing team gained a direction and goals to work on, with proper processes and operations in place.
Empowered Brand
Vasundhara as a brand, gained notable traction and visibility post these activities, which led to higher customer acquisition and retention.
Challenges
Vasundhara Infotech, a custom software development company specializing in game development, found itself in a rut with stagnant growth and disorganized marketing efforts. They sought to rebrand and reposition themselves in the market with innovative marketing strategies.
After hearing positive reviews about The Clueless Company, they approached them for assistance in overcoming these challenges.
Services
Competitor Analysis
Marketing Consulting
Digital Marketing Strategy
SEO
Content Marketing
Rebranding
Paid Advertising
Lead Generation Strategy
Website Redesigning
Approach Taken
We took to understanding the target audience of Vasundhara Infotech as the first step, and performed a thorough gap analysis to gauge the scope of work and where we need to put the effort to optimize their marketing operations.
Next step was to go ahead with the following activities.
- Comprehensive Competitor Analysis: Conducted in-depth research to understand the competitive landscape, identifying opportunities and gaps in Vasundhara’s approach.
- Strategic Marketing Consultation: Provided expert guidance on overall marketing strategy, aligning it with Vasundhara’s business goals and market positioning.
- Digital Marketing Strategy Development: Developed a robust digital marketing strategy, focusing on platforms and tactics most effective for reaching their target audience in the gaming industry.
- Lead Generation Initiatives: Developed a comprehensive lead generation strategy, utilizing both inbound and outbound tactics to nurture and convert leads.
‘They were highly involved and guided us through each step of the process’, said Bansi, Vasundhara’s project manager, about her experience with TCC.
Solution
The Clueless Company delivered an integrated solution encompassing a complete overhaul of Vasundhara’s marketing and branding strategies.
This holistic approach included redefining their digital presence, optimizing SEO, crafting compelling content, rebranding, and deploying targeted paid advertising and lead generation strategies.
- SEO Optimization: Implemented an SEO strategy to enhance online visibility and attract more organic traffic.
- Brand Reinvention: Guided Vasundhara through a rebranding process, including messaging and visual identity, to better resonate with their target market.
- Paid Advertising Campaigns: Executed targeted paid advertising campaigns to drive traffic and generate leads.
- Content Marketing Plan: Created a content marketing strategy to engage their audience, showcase expertise, and build brand authority including blogs and social media presence.
Results
Vasundhara Infotech experienced a significant transformation in its market positioning and brand perception. The new marketing strategies led to increased online visibility, higher website traffic, and improved lead generation.
The rebranding efforts resonated well with the target audience, leading to enhanced brand recognition and customer engagement. Not only that, we managed to launch their website on a brand new domain, and redirect their old domain to the new domain without disturbing their existing search engine presence.
‘Working with Vasundhara was exciting, to say the least. We know what and how poor operations can lead to. So, getting them out of that mess was fun’, mentioned Manasi, our co-founder.
The cohesive approach to digital and content marketing resulted in a more robust online presence and a substantial increase in qualified leads and conversions.
