Where B2B SaaS founders think out loud
Every post started as a real problem a founder brought to us.
- 18 minutes Read
- Nobody finds me online
- 29/10/2026
The two ads with the highest click rates in our campaign brought in nobody. The
- 8 minutes Read
- Nobody finds me online
- 08/09/2026
Almost every SEO agency put AI on the homepage last year. Some changed the work.
- 16 minutes Read
- I need a GTM strategy
- 10/10/2023
Most GTM guides assume you are launching. Most B2B SaaS founders are stuck. How to
- 8 minutes Read
- My stack is a mess
- 16/10/2026
Everyone goes hunting for the rogue subscription somebody expensed. It is a third of your
- 6 minutes Read
- My customers keep leaving
- 22/09/2026
Problem, solution, forty percent improvement. Every case study reads the same and buyers apply a
- Nobody finds me online
- 29/10/2026
The two ads with the highest click rates in our campaign brought in nobody. The ad that brought two customers had the second-worst click rate of the seven.
- 18 minutes reAD
- My stack is a mess
- 16/10/2026
Everyone goes hunting for the rogue subscription somebody expensed. It is a third of your apps and 4% of your money. The expensive stuff is the tools you signed off on and quietly stopped opening.
- 8 minutes reAD
- My customers keep leaving
- 22/09/2026
Problem, solution, forty percent improvement. Every case study reads the same and buyers apply a discount to all of them.
- 6 minutes reAD
- My demos don't close
- 18/09/2026
Your champion says it looks good and they mean it. They are also one of six to ten people who need to agree, and the others have not been asked.
- 7 minutes reAD
- I want to build in public
- 15/09/2026
No launch, no milestone, no number worth announcing. This is the month most people building in public quietly stop.
- 5 minutes reAD
- My pipeline is dry
- 11/09/2026
Someone downloaded your pricing guide and the tool scored them as high intent. They were probably a competitor. Here is what actually predicts a deal.
- 6 minutes reAD
- Nobody finds me online
- 08/09/2026
Almost every SEO agency put AI on the homepage last year. Some changed the work. Most renamed it, and the pitch deck will not tell you which.
- 8 minutes reAD
- I need a GTM strategy
- 07/09/2026
A profitable SaaS company is raising ₹375 crore, and a quarter of it goes to sales, marketing and customer success as a single ask. That structure is the lesson.
- 6 minutes reAD
- My customers keep leaving
- 04/09/2026
Long deals used to make renewal the path of least resistance. Now 77% of enterprises review vendors every six months. What holds when the contract doesn’t.
- 7 minutes reAD
- I'm a clueless founder
- 04/09/2026
Week by week, what actually happens. What gets built, what we need from you, and what your team runs once we leave.
- 5 minutes reAD
- I need a GTM strategy
- 02/09/2026
ERP had the highest switching costs in software. An AI-native challenger is going after it anyway. What that means for whatever moat you think you have.
- 6 minutes reAD
- Nobody finds me online
- 01/09/2026
Buyers ask a model about your category before they reach your site. You have never seen that answer, and there is no dashboard that will show it to you.
- 5 minutes reAD
Reading is one thing. Fixing is another.
If something you read here sounds like your business, get on a call. We will show you exactly what to do about it.
3 new clients a quarter. That is all we take.
3 in 4
Clients come back for more
11 weeks
From stuck to a working revenue system
