5 Reasons Why Every Business Needs Media Coverage (Even Yours!)


Getting your business featured in the media is very important nowadays. There are multiple ways to get your business featured in the media platform like – Startup Story, Startup News, Business News, Founder’s Story, Business Event Updates, Business Investment News, New Executives appointments, etc.

In this post, we will see how media coverage benefits your business.

What is Media Coverage?

Media coverage refers to the attention and exposure received by a person, brand or a business, in various forms of media, including print, broadcast, and digital platforms.

It encompasses news articles, interviews, features, reviews, and any other form of content that highlights and discusses the subject matter.

Media coverage plays an important role in shaping public perception, reputation, and awareness of the entity ( person or business ).

How Media Coverage Benefits Your Business?

In the fast-paced and competitive world of business, standing out from the crowd and gaining visibility is crucial for success. Securing positive media coverage is an excellent means to establish credibility and trust.

Let’s dive deep into the benefits of media coverage for your business.

1. Building Trust and Credibility

When your business is featured in the media as an expert in your industry, it helps establish you as a thought leader.

Media coverage acts as a third-party endorsement for your business. When journalists or influencers positively highlight your products, services, or achievements, it adds credibility to your brand. People are more likely to trust recommendations from unbiased sources, leading to increased customer confidence and conversions.

You should think about getting your business news published in the media to build trust and credibility.

#TCCRecommends: If you are a B2B brand, here are some tips to build customer trust

2. Expanding Reach and Visibility

Media coverage allows you to reach a wider audience, including your target market. By strategically selecting media outlets that cater to your ideal customer base, you can increase brand exposure and generate interest from potential customers who may not have been aware of your business otherwise.

Getting your business covered in media often results in online articles or features that include backlinks to your website. These backlinks improve your search engine optimization (SEO) and increase your online visibility.

A strong online presence allows potential customers to find you more easily and reinforces your brand’s credibility.

#TCCRecommends: Get more action-packed strategies for your SEO here

3. Creating Brand Awareness and Recognition

Media coverage generates buzz and excitement around your brand. Whether it’s a press release, a product launch announcement, or a feature story, media attention can create a sense of anticipation and curiosity among your target audience, leading to increased brand awareness and engagement.

Consistent media coverage allows you to reinforce your brand’s identity and messaging.

4. Driving Customer Acquisition and Sales

When potential customers read or hear about your business in trusted media sources, they are more likely to consider your products or services when making purchasing decisions. Media coverage acts as a persuasive tool, driving customer acquisition and increasing sales.

Media coverage not only attracts new customers but also strengthens existing customer relationships.

5. Attracting Investors and Partnerships

Media coverage can attract the attention of potential investors, venture capitalists, or angel investors. Positive media exposure showcases your business’s growth potential and can lead to funding opportunities that fuel your expansion plans or support new projects.

So, we can conclude that, Media coverage offers numerous benefits to your business, ranging from establishing trust and credibility to expanding reach, driving customer acquisition, and attracting investors.

How Can You Use the Media Coverage for Your Benefit?

Apart from the benefits of media coverage listed above, you can use the media coverage for the marketing of your business.

Here are some best ideas to use media coverage for your marketing:

  • You can mention on your website by adding a separate section which says – “As seen in…” with the logos or names of the media platforms.
  • You can mention your media/news coverage in your advertising material or packaging of the product. Make sure you have permission from the media platform to mention the same.
  • You can mention the feature in your email signature like – “Featured in ….” It will be helpful for the client to whom you are approaching, the client can use the details from email signature to research you and may choose to do business with you.

So, with this information related to media coverage and benefits of media coverage you should think of getting your startup/business featured in the news.

Following are some of the best startup news websites in India to get your startup featured in the media.

News Websites in India to Get Your Business Media Coverage

YourStory: This is one of the best startup media platforms which covers everything related to startups, business and entrepreneurship.

Inc42: It is a startup media platform which features startups and publishes the news about businesses.

TechnoVans: TechnoVans is the best media platform for startup news and startup stories which also covers the tech stories and tech news.

Startups India: This media platform shares success stories of startups in India and their founder’s stories.

Entrackr: It is a well known media platform which delivers the latest information about fundings, investments along with the startup news and tech news.