10 Must-Ask Questions Before Hiring a Digital Marketing Agency


Do you need help in hiring a digital marketing agency for your business? You’re not alone.

In fact, 90% of brands I talk with, have been burnt with the effects of a bad marketing agency. Some say their goals weren’t clear, some say they didn’t put in efforts, some say they wasted money, some say this, and some say that.

Meaning to say, there’s been a lot of bad mouthing for marketing agencies, which has in turn affected authentic firms who are genuinely trying to help the brands.

In fact, 45% of organizations need a clearly defined digital marketing strategy.

In an era where online presence is paramount, choosing an agency that understands your vision and can translate it into tangible results is critical.

Yet, this selection process can be daunting and complex.

Questions to Ask Before Hiring a Digital Marketing Agency

Today I present ten crucial questions for evaluating a digital marketing agency to ease your journey.

These inquiries will ensure that you find an agency that suits your specific needs, saves you time, helps you grow faster, and optimizes your budget.

1. How Long Have You Been in the Industry? 

In the rapidly evolving world of digital marketing, experience is priceless. It isn’t just about the years but also the wisdom that comes from facing challenges, overcoming algorithm changes, and staying ahead of trends.

An agency’s longevity can reflect its adaptability, resilience, and understanding of the digital landscape.

While new agencies can bring fresh ideas to the table, those with a proven track record usually have time-tested strategies that can deliver consistent results.

2. What Does Your Portfolio Showcase?

An agency’s portfolio provides tangible proof of its skills, competencies, and creativity. Examining past campaigns, case studies, and examples of their work can reveal their ability to generate desired outcomes.

You should look for success stories across a range of industries and channels before hiring a digital marketing agency. The more diverse their portfolio, the more likely they are to adapt to your unique business needs.

Remember, it’s not just about quantity but also the quality of their work and the results achieved.

Tip: You can use platforms like Fueler to build and share your portfolio.

3. Are You a Specialist in Any Specific Niche?

Specialization can be a double-edged sword. On the one hand, agencies specializing in certain industries have likely dealt with similar challenges. They may understand your market dynamics better, which can be a significant advantage.

On the other hand, agencies that have worked across a broad range of industries demonstrate their versatility and adaptability.

The decision between a specialist and a generalist agency depends on your business needs and goals.

4. How Do You Define and Measure Success?

Determining success metrics is fundamental for any marketing campaign. Whether it’s boosting website traffic, generating leads, increasing conversions, or improving brand awareness, your agency should know which growth marketing tools to use to save time and measure key performance indicators (KPIs).

Their method of measuring success will give you an idea of how they will approach and align your campaign with your business goals.

But how do you determine which KPIs are essential for your digital marketing strategy? Discover the top marketing KPIs every business should track here.

5. What’s Your Communication Strategy?

Clear, consistent, and transparent communication is a cornerstone of a successful partnership. Your agency should be available to address your queries and take the initiative to keep you updated with regular reports and status updates.

They should communicate their successes, challenges, and the steps they’re taking to overcome those challenges.

Hiring a digital marketing agency which prioritizes transparent communication will always make you feel included and valued.

6. Can You Share References or Testimonials?

Just like checking reviews before a major purchase, asking for references or testimonials can provide valuable insight into the agency’s reliability, professionalism, and effectiveness.

Reputable agencies should be able to provide you with references from past clients willingly. These testimonials can give you a firsthand account of the agency’s strengths and weaknesses.

Craving more insights? Uncover real client experiences with TCC on Clutch and see why we’re their preferred choice for digital marketing solutions.

7. Can You Adapt Quickly to Changes?

In the digital marketing realm, change is inevitable. Whether it’s a new social media platform, a Google algorithm update, or a change in consumer behavior, your agency needs to adapt swiftly.

Their agility will determine how effectively they can keep your business ahead of the competition.

Look for agencies that demonstrate a proactive approach to learning and implementing new strategies.

8. Who Will Be My Main Contact?

Understanding the team that will be handling your account is critical. Will you deal with a dedicated account manager or a team of specialists?

Will you access the experts directly, or will all communication go through an intermediary?

Be clear about this before hiring a digital marketing agency, because knowing the structure of your team can set the stage for a smooth working relationship.

Staying abreast of industry trends and updates is an absolute necessity in digital marketing.

An agency committed to continuous learning and improvement will regularly attend webinars and conferences or participate in certification programs. Their willingness to invest time and resources in staying updated indicates their commitment to delivering the best results.

Check out latest industry trends in our blogs to discover more about how emerging trends can affect your digital marketing.

10. What Sets You Apart from Other Agencies?

Finally, what makes the agency unique? Their unique selling proposition could be their innovative strategies, customer service, award-winning team, or values.

If you are thinking of hiring a digital marketing agency, understanding what differentiates them from their competitors can help determine if they align with your business goals and values.

Final Thoughts

By asking these critical questions before hiring a digital marketing agency, you can find a genuine partner that aligns with your needs and helps you grow faster.

Remember, choosing an agency is a significant investment, and doing your due diligence can distinguish between a high return on investment and a mediocre one.

It’s important to ask yourself “what you think is essential” when evaluating a digital marketing firm.